Hello,
I'm Morgan, 37, working as an art director since 13 years. After studying graphic design at Fine Arts school and advertising at Estienne School I've specialized my cursus with a master's degree in luxury marketing. My first working experiences were in Ogilvy and McCann Istanbul offices' for both international and local accounts. Then In Paris I had worked in a middle size agency Quelle Belle Journée on beauty/premium brands (Sephora/Decleor/Caudalie/Esthederm/KenzoKi/MakeUp Forever/Taittinger...) and mainstream ad campaign (Gulli/Crozatier...) for 6 years. THEN i've integrated the Publicis group for L'Oreal Luxe as an art director developping both digital and social campaigns, building contents and learning new processes.
NOW I WORK AS A FREE-LANCER CRAFTING VISUAL FOR SKINCARE, FRAGRANCES, FASHION, MAKE-UP, watches AND BEVERAGES for BOTH independent AND INTERNATIONAL brands, agencies or content production ( VELVET,HELMUT, UZIK, McCANN...).
I'm Morgan, 37, working as an art director since 13 years. After studying graphic design at Fine Arts school and advertising at Estienne School I've specialized my cursus with a master's degree in luxury marketing. My first working experiences were in Ogilvy and McCann Istanbul offices' for both international and local accounts. Then In Paris I had worked in a middle size agency Quelle Belle Journée on beauty/premium brands (Sephora/Decleor/Caudalie/Esthederm/KenzoKi/MakeUp Forever/Taittinger...) and mainstream ad campaign (Gulli/Crozatier...) for 6 years. THEN i've integrated the Publicis group for L'Oreal Luxe as an art director developping both digital and social campaigns, building contents and learning new processes.
NOW I WORK AS A FREE-LANCER CRAFTING VISUAL FOR SKINCARE, FRAGRANCES, FASHION, MAKE-UP, watches AND BEVERAGES for BOTH independent AND INTERNATIONAL brands, agencies or content production ( VELVET,HELMUT, UZIK, McCANN...).
REFERENCES:
Sephora/LANCôME/Decleor/Caudalie/Esthederm/KenzoKi/TaittingeR/TISSOT/mAkeupFOREVER/SANOFLORE/ARMANI BEAUTY/TANQUERAY/ANNICK GOUTAL/LA ROCHE POSAY/AIGLE/JAEGER LECOULTRE/FRED
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Teaching A module IN Luxury communication principles in Master of Science International Luxury Marketing at ESSCA management school.
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TEACHING A MODULE OF 360° ART DIRECTION AT LE CERCLE DIGITAL SCHOOL.
Great interest in muslim world and market
( master thesis in cross culture communication - advertising in a muslim country )
Paul Verhoeven and Gillo Pontecorvo movies
Thomas Ruff and Mario Testino pictures
Giuseppe Verdi and DUALIPA musicS
Richard Meier and Michael Graves buildings
Memphis movement, marble, Racine's Andromaque, Ira Levin's Stepford wives and sneakers
Fluent
French / English / Italian
Could be better
Turkish / Spanish
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2019 -
Free-lance
Art director
2017 - 2018
Sapient_Razorfish/Publicis LUXE
Art director
2011 - 2016
Quelle Belle Journée
Art Director
Shortlisted / 2011 - 2012 / Grand Prix Presse magazine
Shortlisted / 2016 / Berlin Fashion Film Festival
2010
McCann Ericsson Istanbul
Ogilvy & Mather Istanbul
Jr Art director
2010
Master's degree in luxury marketing with mention / Paris Est university
2009
Applied Arts High School diploma in communication / Estienne school Paris
2007
Fine Arts diploma in visual communication
2004
Applied Arts baccalaureat with mention
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Currently living in Paris
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Free lance available
06 11 37 20 40 / morgan.pignard@gmail.com
